The Pandora app made a difference in my podcast. In October 2017, I created the Speak Life Podcast. I implemented every organic strategy I could to make it a success. The best thing I did was give it to God. All the other so called strategies didn’t help that much.
With God all things are possible.
Some time in November 2018 the podcast received about 800 downloads a month. At the time that was its’ zenith. Then something incredible happened.
I was asked if I would like to have my show placed on the online music platform known as Pandora. The streaming music giant was getting into podcasting and wanted to beta test a few podcast. It was a win that only could have come from the Lord.
This is a podcast of encouragement. It a show to restore peoples relationship with God. It shares that we have the freedom not to sin. The same power that crushed death and raised Christ from the dead; is now at work in us through God’s energizing Spirit. This podcast seeks to build faith, produce joy and point out God’s work in our lives.
After being on Pandora, in December 2018, the show statistics reached 3000 downloads that month.
As of this post in January 2019, we are over 4200 downloads.
Pandora is now the leading aggregator for this podcast.
The Apostle Paul was known for his missionary journeys. His work laid the foundation for the spread of the Gospel. he launched churches near port cities that helped the good news go viral. This is the power of podcasting today.
Recognizing the influence of tech and mobile computing the Lord has called me to provide a way to feed the Spirit. In my heart, Paul would use podcasting to spread joy, encourage, and strengthen the people. Remember to:
get rid of all bitterness, rage and anger, brawling and slander, along with every form of malice. To be kind and compassionate to one another, forgiving each other, just as in Christ God forgave you -Ephesians 4:31-32
Through the Speak Life podcast I seek to spread the love of Christ and the Gospel message to the world.
If you are serious about your business, then you want it to be fierce. You want it to be intentional and powerful. Think about that for a minute. If your podcast, which represents your brand, you, is not intentional or powerful then what is it? Why would anyone want to waste their time or money with it?
The American singer, songwriter, actress, record producer, and dancer from Houston, Texas that you either love, hate or are indifferent about has been fierce in her rise. Even if you are not a fan, you know her name.
She rose to fame in the late 1990s as lead singer of the R&B girl-group Destiny’s Child. In 2014, she became the highest-paid black musician in history and was listed among Time’s 100 most influential people in the world for a second year in a row. Throughout her career, Beyoncé has sold over 100 million records worldwide, making her one of the world’s best-selling music artists.
Mrs. Knowles – Carter is baaaaaaad.
To make your podcast as fierce as Beyoncé you need to do four things.
Know Your Why
Find your audience
Be Consistent – (Beyoncé has sold over 100 million records worldwide)
One of the things that podcasters struggle with after they start is why they are still doing this. It is really easy to meander through until you realize you are lost. You start asking yourself what am I going to talk about next. Who cares if I miss an episode? And you wonder if you are even being heard. If you know your why. You can chart a course. You can plan your show. You will know who you are trying to reach. The why of your podcast is your content.
You got this.
Let’s say you have a podcast called Warrior Cast. You are a martial artist and a nerd. You can talk DragonBall Z-speak, like you were related to Vegeta. Talk about those two things in your show. Got deep with it. Share the nerd knowledge. Geek out on the anime. Also make sure you talk about the fight game, interview fighters, give your audience the benefit of your fails, your successes. Help the person just starting. Talk about the differences of the styles. Talk about a form in Tae Kwon Do and how it was stupid or how you incorporated it into a real fight. There is power in the niche.
Knowing your why will help others find you. There are people looking to hear what you know, hear the people you know, laugh, cry, groan, disagree and agree with the stuff you know. The funniest site at a wedding is to see “single ladies” jump up when they hear Beyoncé song. You have to see a seventy-five-year-old grandmothers twisting their wrist like “Queen Be.”
Your audience is just like you. Or the you that you are presenting. (Be careful there) you can’t be someone else. You are you. You are unique and have your own talents and experiences. Use those talents and experiences to get what you want, but don’t sacrifice yourself to do it. And you also have to live your life for you.
Fierce is not lukewarm. Take a side. People will put you on one whether you take one or not. Embrace it. Be critical of a form, a fighter, a technique, so others can either agree or disagree with you. Fierce means intensity. Don’t be boring. Don’t talk me to sleep. Have some energy in your show. Don’t scream at me but keep my attention. Podcasting almost has no rules. The main one is be trustworthy. If I take the time to listen to you, don’t make me sorry I did.
Now that you have my attention. Now that I like you. I am going to fit you in to my schedule. The successful podcasters don’t quit after seven shows. They know who they are talking to, even though they don’t see them. They are talking to friends. They are talking to people from their gym. People just like them all over the world. If you say you are going to be somewhere every week on Thursday, be there. Consistency is a good thing. They can listen to your show anytime they want but it should come out and be available the same day of the week. I know it’s tough. It’s a commitment. Podcasting is dope but it ain’t easy.
You got the floor
On a stage (your podcast) you can act like someone you are not. We have all done it. One of the problems is that you can’t sustain it. You also will become a people pleaser and eventually will not like who you have become. Being yourself is important because you will not be happy otherwise.
The good news is someone is looking for you. They are looking for a tribe to belong to where the people are like you. They are most likely not next door. You may have to search to find them but they exist. They are looking for the real you.
President Donald Trump is different. The one thing the current POTUS does better than anyone is break the rules. Podcasting is like that too. Podcasts are not radio broadcasts. There are unwritten rules in podcasting but rules are open to interpretation.
Your podcast doesn’t have to follow anyone else’s template. Just like President Trump is not following any of the templates before him. It is obvious that President Trump is used to doing whatever he wants. He says whatever he wants. While as a public figure it is entertaining, as a leader, he has made it hard to follow him.
You on the other hand want people to follow you.
Entertainment works in the short term unless you stay in that lane and everyone knows it, i.e. comedy show. Unfortunately, people will queue up for a train wreck, a street brawl and a cat video. They won’t stay long for either of those. You are looking for long term relationships to be successful. You do so by breaking the rules in marketing and doing the opposite of what POTUS is doing with social capital.
Social Capital is “those tangible assets [that] count for most in the daily lives of people: namely goodwill, fellowship, sympathy, and social intercourse among the individuals and families who make up a social unit”. Lyda Hanifan
Real estate mogul and former reality TV star Donald John Trump was born in 1946, in Queens, New York. In 1971, he became involved in large, profitable building projects in Manhattan. In 1980, he opened the Grand Hyatt, which made him the city’s best-known developer. In 2004, Trump began starring in the hit NBC reality series The Apprentice, which also spawned the offshoot The Celebrity Apprentice.
A lifetime Democrat and supporter, Trump turned his attention to politics, and in 2015 he announced his candidacy for president of the United States on the Republican ticket. After winning a majority of the primaries and caucuses, Trump became the official Republican candidate for president on July 19, 2016. That November, Trump was elected the 45th President of the United States, after defeating Democratic candidate Hillary Clinton.
To obey a rule is a choice.
To disobey a rule is to choose to deal with the consequences of doing so.
Authors note: Our President has said things that are flat out disrespectful for a person in the Highest Office of the Land IMHO. As an entertainer, that works (what the POTUS is doing) As a leader of the United States of America, history will tell.
“We won with poorly educated. I love the poorly educated.”
–Donald Trump on his performance with poorly educated voters who helped him win the Nevada Caucus, Feb. 23, 2016
As a podcast you can say whatever you want too. Your choices has consequences. There are at least 13 countries that won’t let your show in, if you are not family friendly (blue).
But that is not all. You can choose the length of your show, the frequency of it, the tone, and color of it.
If you are not monetizing your show to the general public then you really can do and say what you want. The currency is social capital.
Pod- people get paid indirectly today for their work.My wife asks me after every speaking invitation I receive the same question. “Did you get paid for this?” When I was speaking in the gun world yes, in podcasting no. To be remunerated in benefits and social capital isn’t the same.
Maybe that is what the President is working towards, social capital with some group.
As stated before, social capital is a form of economic and cultural capital in which you are paid by gaining trust, cooperation, and services and sometimes products for volunteering for the common good. The big plus of social capital is reciprocity, which encourages bargaining. Podcasting is a long game. People will do business with you after they trust you. It’s not like politics where people that don’t like you will still stand next to you.
Although I have missed the mark on this post with the “craziness;” here’s the purpose of what I was really trying to share:
It’s more important to understand the purpose of a rule than it is to follow it.
A very famous man has gotten very far not obeying the rules. You can too.
Podcasting can be amazing for you if you are true to yourself, and your audience.
Gain social capital before you look for riches.
Money is made in podcasting through affiliates, training, speaking, and selling to people that have an affinity with you. It’s more than “likes.” You can’t buy a sandwich with a Facebook “like.” The President is teaching you what not to do for long term success in podcasting.
You know that the business world is crowded. It is challenging to get found without paying a lot of money to people that are supposed to know where your audience is. No matter what you business is your key to success is podcasting.
Podcasting as a medium is less than twenty years old as of this writing and has grown organically ever since it started. It has now entered into our culture enough to be the brunt of jokes, mentioned on television and celebrities are starting to use it. It has become a norm for the under thirty demographic. It has become a golden parachute for radio personalities. It can work for you.
Podcasting is Dope.
Urban Translation: Used to describe something that is cool, awesome, exciting, etc. 2. Short for Dopamine, which is a chemical produced within the brain when something good happens. It is the pleasure chemical, that also regulates mood, focus and appetite.
Podcasting is on demand audio where people can actively listen and learn from a podcast while also doing something else. People fit podcast shows into their schedules and listen longer than they would a TV show, or YouTube video. I know folks told you that Youtube is it. If your demographic is under 35 then maybe. Successful people don’t watch much video or TV.
Your podcast audience chooses to listen to you by “subscribing.” It’s different than traditional radio where ads haphazardly pop up. In radio, businesses pay to be heard on your music or talk stations.
Be you. We are all selling something. You don’t know it yet but there are people that like your style. They probably don’t live near you either. You can find them by putting out a podcast. Most folks don’t like their voice or something but you can get over that. You can find your “tribe” through podcasting.
It’s not all about the money either. You don’t have to monetize your podcast. Even if you don’t directly monetize from your podcast, you will indirectly benefit from it in other ways. You can be seen as an authority, an influencer, the trusted one in this space. You can use affiliate marketing. Or you position yourself to sell later.
People listen to podcasts because they have something in common with the speaker and the brand the speaker is representing. Such a good relationship helps in building trust. This encourages listeners to be associated with the brand. This, in turn, leads to improved conversion. People are more likely to buy something from a friend than a stranger.
Do what others don’t, to get what others won’t.
You can use your show to teach them. You can use your show to educate your audience and save time repeating the same “frequently asked questions.”
You can use your show to entertain them. You can interview people you know and use your show to get to people you would like to know. You can do a combination.
The only rules in podcasting success are (1) don’t be boring. (2) don’t waste your listeners time. (3) be purposeful. Make it so they look forward to listening to your show. (4) Be consistent.
Ask yourself, what is so difficult that most people aren’t willing to do it consistently? Do that…
Podcasting is great business and lead development tool. In this world of automation, outsourcing and delegation, the last remaining bottleneck in your business is YOU. We can be there all the time for all our folks but the podcast can keep you out there while you sleep.
From what I have seen at podcasting events, people aged 25-54 are the demographics for podcast. But that is changing too. Which is great news because that age group is the most influential, affluent audience in business. 45% of monthly podcast listeners have household income over $75K – vs 35% for the total population in the US. My audience “avatar” have an advanced college degree and are in business.
When it comes to podcasts, the people who love them– are all in. Nielsen reports that 16 million people in the US are “avid podcast fans.” According to Edison Research, 85% of listeners listen to most of the podcast. That’s a big deal because the average YouTube viewing time is measured in seconds.
Relationships are based on audio communication. How many couples have fights because of a lack of communication? If you want to build a relationship with someone in your network, interview them for a podcast. It’s better than meeting them at Starbucks. You are making them a star on your “network.”
I believe the key to your success is either starting a podcast or making yours better. After thirteen years of playing with podcasts, I have learned some valuable lessons. I have an app that I use to keep me out there for one of my shows. I have sponsors and I crowdfund. I have Facebook pages and a YouTube channel for my audio podcast. I’ve talked about the hard subjects in a hard culture.
I think I can help almost anyone do better than I did when I started. I just started forming a new podcast editor business that will help folks get started. And do the heavily lifting if they don’t want to do it called PodcastSolutions.us.
If you are interested let’s talk. Remember Podcasting is Dope!