If you are serious about your business, then you want it to be fierce. You want it to be intentional and powerful. Think about that for a minute. If your podcast, which represents your brand, you, is not intentional or powerful then what is it? Why would anyone want to waste their time or money with it?
The American singer, songwriter, actress, record producer, and dancer from Houston, Texas that you either love, hate or are indifferent about has been fierce in her rise. Even if you are not a fan, you know her name.
She rose to fame in the late 1990s as lead singer of the R&B girl-group Destiny’s Child. In 2014, she became the highest-paid black musician in history and was listed among Time’s 100 most influential people in the world for a second year in a row. Throughout her career, Beyoncé has sold over 100 million records worldwide, making her one of the world’s best-selling music artists.
To make your podcast as fierce as Beyoncé you need to do four things.
One of the things that podcasters struggle with after they start is why they are still doing this. It is really easy to meander through until you realize you are lost. You start asking yourself what am I going to talk about next. Who cares if I miss an episode? And you wonder if you are even being heard. If you know your why. You can chart a course. You can plan your show. You will know who you are trying to reach. The why of your podcast is your content.
Let’s say you have a podcast called Warrior Cast. You are a martial artist and a nerd. You can talk DragonBall Z-speak, like you were related to Vegeta. Talk about those two things in your show. Got deep with it. Share the nerd knowledge. Geek out on the anime. Also make sure you talk about the fight game, interview fighters, give your audience the benefit of your fails, your successes. Help the person just starting. Talk about the differences of the styles. Talk about a form in Tae Kwon Do and how it was stupid or how you incorporated it into a real fight. There is power in the niche.
Knowing your why will help others find you. There are people looking to hear what you know, hear the people you know, laugh, cry, groan, disagree and agree with the stuff you know. The funniest site at a wedding is to see “single ladies” jump up when they hear Beyoncé song. You have to see a seventy-five-year-old grandmothers twisting their wrist like “Queen Be.”
Your audience is just like you. Or the you that you are presenting. (Be careful there) you can’t be someone else. You are you. You are unique and have your own talents and experiences. Use those talents and experiences to get what you want, but don’t sacrifice yourself to do it. And you also have to live your life for you.
Fierce is not lukewarm. Take a side. People will put you on one whether you take one or not. Embrace it. Be critical of a form, a fighter, a technique, so others can either agree or disagree with you. Fierce means intensity. Don’t be boring. Don’t talk me to sleep. Have some energy in your show. Don’t scream at me but keep my attention. Podcasting almost has no rules. The main one is be trustworthy. If I take the time to listen to you, don’t make me sorry I did.
Now that you have my attention. Now that I like you. I am going to fit you in to my schedule. The successful podcasters don’t quit after seven shows. They know who they are talking to, even though they don’t see them. They are talking to friends. They are talking to people from their gym. People just like them all over the world. If you say you are going to be somewhere every week on Thursday, be there. Consistency is a good thing. They can listen to your show anytime they want but it should come out and be available the same day of the week. I know it’s tough. It’s a commitment. Podcasting is dope but it ain’t easy.
On a stage (your podcast) you can act like someone you are not. We have all done it. One of the problems is that you can’t sustain it. You also will become a people pleaser and eventually will not like who you have become. Being yourself is important because you will not be happy otherwise.
The good news is someone is looking for you. They are looking for a tribe to belong to where the people are like you. They are most likely not next door. You may have to search to find them but they exist. They are looking for the real you.
I had an unsuccessful run in 2014 for the county council person seat now held by Derrick Davis. One of my shortcomings aside from being a Republican in Prince Georges County was that I was an unknown entity to both my party and the county I sought to serve. The one thing I do know really well is podcasting. I’ve been podcasting and in this space since 2007. There are three strong reasons why you and the party need to start a podcast. There are more reasons but let me share just a few.
1. Podcasting can build stronger relationships
2. Podcasting can connect with local influencers and donors.
3. Podcasting gives you, your own private stage.
I should have used the power of podcasting earlier in my campaign to grow my base. I should have used my podcast to answer the frequently asked questions of my position. I could have used podcasting to interview donors and activist in the county that in turn would have supported me after we built a relationship.
Podcasting is great from building relationships. Whatever platform do you have where you can take advantage of the commute time around the beltway? According to the US Census Bureau the average time we spend is 25.4 minutes travelling to work. That’s 25.4 minutes of podcast audio your potential audience can learn more about you and your brand in an environment where the other content platforms can’t really go.
When you think about it, when a person is listening to you, your voice is in their earbuds. It’s intimate. You will be able to find common ground with your listener. They will “get you” on a deeper level. When they finally meet you, they will feel as if they have known you for years. That is the power of the connection. You can be personal. And I think you should. You should show your heart. You should and can give them a reason to identify with you.
I know this to be so true that I created a business to provide this service to the busy professional that needs to get their message out.
In addition to connecting with your supporters, podcasting is an amazing platform for you to connect with influencers—people who may possibly donate to your campaign, endorse you or that you may look up to. If you were to go and ask a person who you look up to if you could spend thirty minutes to an hour to speak to you; they might say no. Schedules being what they are…. But the moment you have a podcast, it shows them immediately that you have something to offer them. You have a stage to give them. An audience. An opportunity to speak about themselves and show off their thoughts to an entirely new group of people.
And, conversely, you get a chance to gain more listeners of your show and more exposure to your campaign from their audience. By connecting with these influencers, as I mentioned earlier, you are also building a relationship with them; you’re getting to know them better and you’re providing value to them. In return, they’ll likely be able to provide value right back.
All the World is a Stage.
If you were an unknown like me, the stage can be daunting. It is owned by the opposition. It is regulated by the same cast of characters. On your podcast you control the tone, the tempo, the time, everything. You can deliver your message, your way.
The power is also in the niche. Let’s say an NPR style podcast gets 100,000 downloads a show and your new podcast only gets 100. That would seem small accept that those 100 people are your people. They purposely subscribed to your show. They are your disciples. They are your super fans. A room with 100 people is pretty impressive. They can take your message and build a base. You can truly communicate with them and have them share your message with their friends.
Good luck on your next campaign. This works in small business too.
PodcastSolutions.us is a new podcast editing and producing company in Prince Georges County owned by Rev. Kenn Blanchard.
Solomon Love finds himself in New Orleans after being warned never to go there. Find out what happens when a werewolf that has been hiding in plain sight for centuries in nightclubs playing the blues finds himself in trouble with the practitioners of Voodoo seeking to kill him and take his life force. Voodoo Child.
These are the tales of Solomon Love. Who while escaping American slavery became bound to the world of the supernatural. Now a reclusive blues musician, he is haunted by his past, hunted for his curse and fighting for survival in the present.
What would happen to a young African musician kidnapped and sold into slavery in North America, seduced by his slave masters Druid daughter, caught and beaten, presumed and left for dead, escapes to the swamps where he is lost but before he dies is bitten by a werewolf in whom he falls in love with? Where The Moss Grows.