Tag: DC

11
Dec

3 Reasons to Start Using a Podcast For Your Political Campaign

I had an unsuccessful run in 2014 for the county council person seat now held by Derrick Davis. One of my shortcomings aside from being a Republican in Prince Georges County was that I was an unknown entity to both my party and the county I sought to serve. The one thing I do know really well is podcasting. I’ve been podcasting and in this space since 2007. There are three strong reasons why you and the party need to start a podcast. There are more reasons but let me share just a few.

1. Podcasting can build stronger relationships
2. Podcasting can connect with local influencers and donors.
3. Podcasting gives you, your own private stage.

 

I should have used the power of podcasting earlier in my campaign to grow my base. I should have used my podcast to answer the frequently asked questions of my position. I could have used podcasting to interview donors and activist in the county that in turn would have supported me after we built a relationship.

Podcasting is great from building relationships. Whatever platform do you have where you can take advantage of the commute time around the beltway? According to the US Census Bureau the average time we spend is 25.4 minutes travelling to work. That’s 25.4 minutes of podcast audio your potential audience can learn more about you and your brand in an environment where the other content platforms can’t really go.

When you think about it, when a person is listening to you, your voice is in their earbuds. It’s intimate. You will be able to find common ground with your listener. They will “get you” on a deeper level. When they finally meet you, they will feel as if they have known you for years. That is the power of the connection. You can be personal. And I think you should. You should show your heart. You should and can give them a reason to identify with you.
I know this to be so true that I created a business to provide this service to the busy professional that needs to get their message out.

In addition to connecting with your supporters, podcasting is an amazing platform for you to connect with influencers—people who may possibly donate to your campaign, endorse you or that you may look up to. If you were to go and ask a person who you look up to if you could spend thirty minutes to an hour to speak to you; they might say no. Schedules being what they are…. But the moment you have a podcast, it shows them immediately that you have something to offer them. You have a stage to give them. An audience. An opportunity to speak about themselves and show off their thoughts to an entirely new group of people.

 

And, conversely, you get a chance to gain more listeners of your show and more exposure to your campaign from their audience. By connecting with these influencers, as I mentioned earlier, you are also building a relationship with them; you’re getting to know them better and you’re providing value to them. In return, they’ll likely be able to provide value right back.

All the World is a Stage.

If you were an unknown like me, the stage can be daunting. It is owned by the opposition. It is regulated by the same cast of characters. On your podcast you control the tone, the tempo, the time, everything. You can deliver your message, your way.
The power is also in the niche. Let’s say an NPR style podcast gets 100,000 downloads a show and your new podcast only gets 100. That would seem small accept that those 100 people are your people. They purposely subscribed to your show. They are your disciples. They are your super fans. A room with 100 people is pretty impressive. They can take your message and build a base. You can truly communicate with them and have them share your message with their friends.

Good luck on your next campaign. This works in small business too.

PodcastSolutions.us is a new podcast editing and producing company in Prince Georges County owned by Rev. Kenn Blanchard.

11
Dec

Podcasting Is Dope

You know that the business world is crowded. It is challenging to get found without paying a lot of money to people that are supposed to know where your audience is. No matter what you business is your key to success is podcasting.

Podcasting as a medium is less than twenty years old as of this writing and has grown organically ever since it started. It has now entered into our culture enough to be the brunt of jokes, mentioned on television and celebrities are starting to use it. It has become a norm for the under thirty demographic. It has become a golden parachute for radio personalities. It can work for you.

Podcasting is Dope.

Urban Translation: Used to describe something that is cool, awesome, exciting, etc. 2. Short for Dopamine, which is a chemical produced within the brain when something good happens. It is the pleasure chemical, that also regulates mood, focus and appetite.

 

Podcasting is on demand audio where people can actively listen and learn from a podcast while also doing something else. People fit podcast shows into their schedules and listen longer than they would a TV show, or YouTube video. I know folks told you that Youtube is it.  If your demographic is under 35 then maybe.  Successful people don’t watch much video or TV.

Your podcast audience chooses to listen to you by “subscribing.” It’s different than traditional radio where ads haphazardly pop up. In radio, businesses pay to be heard on your music or talk stations.

 

Be you. We are all selling something. You don’t know it yet but there are people that like your style. They probably don’t live near you either. You can find them by putting out a podcast. Most folks don’t like their voice or something but you can get over that. You can find your “tribe” through podcasting.

It’s not all about the money either. You don’t have to monetize your podcast. Even if you don’t directly monetize from your podcast, you will indirectly benefit from it in other ways. You can be seen as an authority, an influencer, the trusted one in this space. You can use affiliate marketing. Or you position yourself to sell later.

People listen to podcasts because they have something in common with the speaker and the brand the speaker is representing. Such a good relationship helps in building trust. This encourages listeners to be associated with the brand. This, in turn, leads to improved conversion. People are more likely to buy something from a friend than a stranger.

Do what others don’t, to get what others won’t.

You can use your show to teach them. You can use your show to educate your audience and save time repeating the same “frequently asked questions.”

You can use your show to entertain them. You can interview people you know and use your show to get to people you would like to know. You can do a combination.

The only rules in  podcasting success are (1) don’t be boring. (2) don’t waste your listeners time. (3) be purposeful. Make it so they look forward to listening to your show. (4) Be consistent.

 

Ask yourself, what is so difficult that most people aren’t willing to do it consistently? Do that…

 

Podcasting is great business and lead development tool. In this world of automation, outsourcing and delegation, the last remaining bottleneck in your business is YOU. We can be there all the time for all our folks but the podcast can keep you out there while you sleep.

From what I have seen at podcasting events, people aged 25-54 are the demographics for podcast. But that is changing too. Which is great news because that age group is the most influential, affluent audience in business. 45% of monthly podcast listeners have household income over $75K – vs 35% for the total population in the US. My audience “avatar” have an advanced college degree and are in business.

When it comes to podcasts, the people who love them– are all in. Nielsen reports that 16 million people in the US are “avid podcast fans.”  According to Edison Research, 85% of listeners listen to most of the podcast. That’s a big deal because the average YouTube viewing time is measured in seconds.

Relationships are based on audio communication. How many couples have fights because of a lack of communication? If you want to build a relationship with someone in your network, interview them for a podcast. It’s better than meeting them at Starbucks. You are making them a star on your “network.”

I believe the key to your success is either starting a podcast or making yours better. After thirteen years of playing with podcasts, I have learned some valuable lessons. I have an app that I use to keep me out there for one of my shows. I have sponsors and I crowdfund. I have Facebook pages and a YouTube channel for my audio podcast. I’ve talked about the hard subjects in a hard culture.

I think I can help almost anyone do better than I did when I started. I just started forming a new podcast editor business that will help folks get started. And do the heavily lifting if they don’t want to do it called PodcastSolutions.us.

If you are interested let’s talk. Remember Podcasting is Dope!