I just recently I found out that a co-worker is a hip hop artist that goes by the name Durdy Banga. He was the impetus for this. He has music everywhere but on his very own site.
I like his stuff. But so what?
Having someone like your YouTube video is cool but it doesn’t pay you real money. You know it’s hard to get your beats, music or band heard today. There are a lot of options. Folks have the attention span of a gnat. Today we are inundated with information, videos and links to check out. It’s competitive. So how do you get folks to do more than just “like” you hard work?
If you want to really move the needle on your craft, you need to build a community, a tribe, a fan base. The world is bigger than your block. Most of the people in your current circle don’t appreciate your creativity or understand where you are trying to go. How do I know? Jesus said it best.
And they were deeply offended and refused to believe in him.
Then Jesus told them, “A prophet is honored everywhere except in his own hometown and among his own family.” – Matthew 13:57
There are people that love your work. There are fans dying to hear your next work. They probably don’t live anywhere near you either. I have great news though. They don’t have to. The internet has connected us all. You can find them one at a time. But first you have to plan. You have to create a place for all your work and a place for your community to meet, grow and talk.
I suggested to DurdyBanga that he needs to create his own internet real estate. You need a blog and an audio hosting site that you control. Remember MySpace? It was cool for a minute and now where is it? You need to own your own DOT COM and have a place where your audience can find you, and your products. But wait there is more…
Have you ever heard of the Grateful Dead?
The Grateful Dead was an American rock band formed in 1965 in Palo Alto, California. Their music ranged from quintet to septet. It was unique and eclectic. It fused elements of country, folk, bluegrass, blues, reggae, rock, improvisational jazz, psychedelia, and whatever. They have devoted fan base, known as “Deadheads”. You can identify a member of this group by the bumper stickers of the half skull, the roses and the teddy bears. Even though this group hasn’t produced an album since the 70’s they still sell out concerts. The Grateful Dead have sold more than 35 million albums worldwide.
Dr. Ken H. Blanchard & Sheldon Bowles give us three steps that are detailed in their book, Raving Fans:
1: Decide what you want
First you will need a detailed vision, creating a vision of your future customer service model centered on your customers will take time and effort but without it you will not be able to progress.
2: Discover what the customer wants
Your customer service is part of your product and you should market test your product before any major launch, it therefore follows that you should market test your customer service vision with customers and be prepared to alter your vision in response to your customer’s feedback. In this step you will also decide which customer needs you will service and which customer needs you will not service, you cannot be all things to all people.
3: Deliver your vision plus one percent
To create a raving fan you need to exceed on delivery of your customer service promise each and every time the customer deals with you, the customer needs to believe that they can count on you again and again. Consistency creates credibility.
In short, you produce something unique to the world. The world needs to find you. There are people that are into your work and will appreciate your work but you have to have a place for them to meet. Don’t waste your social media juice on places like Facebook and YouTube and free services like Soundcloud. Free stuff is great until it goes away or is bombarded by spam.
Invest in yourself. Slow down and make a home from your creations and send people there. Create brand ambassadors, and evangelist for what you do. Cater to your audience. Build your audience. Love your audience and they will show you love in return.
Building your internet property is not hard. It just takes planning, and know how. Find someone to help get you started, teach you the ropes or hire someone to do it for you. It is easy after you know. There are best practices. There are things that matter and things that don’t. Be careful of the hustlers out there that are selling instruction, webinars and “whatnots” that you may not need. You can do this.
If you want more details, just ask me.