This is a great time to be an independent artist, or a creator of music. You don’t have to rely on a “big label” to pimp your product. The days of “payola” has changed into syndicated radio stations. To succeed as an artist today all you have to do is find your audience.
After my conversation and post of my friends alter ego, Durdy Banga, he found out that he has fans in the Philippine community. salamat! I thought that was a win for him. The Filipino people are some of coolest folks on the planet. The fact that they dug his music was no surprise to me. During my time in Manila I learned there were a great many musicians. I suggested he reach out to them in a big way. Magánda
DurdyBanga potentially has a following in the Philippines.
This reminded me of the history of America roots music also known as the Blues that was all but dead until it resurged as the source and inspiration behind the British Invasion with groups like Cream, with Eric Clapton, The Yardbirds, The Rolling Stones, John Mayall, Jeff Beck, and even Led Zepplin. These “White” guys paid homage to old “Black” guys that had been ignored in their own country. And in turn Americans learned to appreciate their own art form.
As in nature, sometimes you have to move. It is easier to move now because of the internet. You can find your “tribe” or community if you look for them. They will not be in your neighborhood. They will not look like you. They will love your stuff though. kaibigan ko!
So how do you find your fans?
You have to write post like this one with words that will be searched by your audience. The great “google” is searched by text. You will have a harder time being found with just the one or two line titles of your music or the genre that it is in. Some fan or writer will have to blog about what you are doing if you are not into writing.
Hint: Every business needs a blog or to hire a writer. You have to create good content that someone other than your mother will be proud to share. That content has to be of value to someone other than you. Once you have those two things you can use paid Facebook ads sparingly to get a handle on who and wear your target market is. I say sparingly because Facebook advertising hasn’t always been a good investment for anyone other than Facebook.
You need to have a home base. Every independent artist, group and musician needs a website that they can house all their products and where their fans can call home. Facebook, Soundcloud, Reverbnation are channels but do not belong to you. You need your own internet real estate.
If you want help building your spot on the web, I can help. I love this stuff.
Check out more of Durdy Banga here. http://durdybanga.bandcamp.com/track/durdy-the-banga
Rev. Kenn Blanchard is a professional speaker, writer, podcaster, and digital influencer. Follow him on Twitter, Facebook He is the force behind BlackManWithAGun.com, founder of Blanchard.Media and the SpeaklifeChurch.net
“An individual artist needs only a thousand true fans in her tribe. It’s enough.” ― Seth Godin, Tribes: We Need You to Lead Us