As a content creator and editor of podcast, I have seen shows come and go. I have created over a dozen myself that have faded away into the ether. A friend of mine started a podcast based on his niche of being a professional oyster shucker. Before I met him, I didn’t even know that was a thing. I want to share some things Gardner Douglas also known as the Oyster Ninja has done right and identify some things you can do to fix or avoid the rookie mistakes all new podcasters make.
Let me share a little about Gardner.
He is a married US Army veteran and a devoted family man. Gardner has been shucking oysters for ten years and can be found in the DC metropolitan area. Gardner learned the art of shucking from his father, and fellow oyster champion, Samuel “Sam Sam” Fisher. Gardner has shucked at the best raw bars in DC including Whaleys, Rappahannock River Oysters, The Local Oyster, and The Walrus & Ale Oyster bar. He has also shucked at DC’s most premier events include Chef for Equality, the DC oyster Festival, The St. Mary’s County Oyster Festival, Shuck-n-Suck, and The Oyster Riot at Dc’s Historical restaurant, Old Ebbits Grill. As a business owner, running his own oyster catering service and mobile raw bar, Gardner has shucked for some of DC’s most elite.
He is also a champion oyster shucker.
• Ranking 6th place in the 2016 National Oyster Shucking Championship.
• 2017’s Best Shucker in Philly,
• Ranked 2nd place at the 2016 Best Shucker in Baltimore and Baltimore Rotary Competition
• Ranked 5th place in the Boston Seafood Expo Shucking Competition.
Currently, Gardner can be heard sharing his knowledge about oysters and shucking skills with the world via his podcast The Oyster Ninja, which centers around oysters, oyster shuckers, farmers and other oyster related things. The Oyster Ninja can also be spotted in the Eating Oysters: Chesapeake Style a Maryland PBS documentary.
Whether on camera or behind an oyster bar, Gardner Douglas’ personality is infectious. He draws you into the art of oyster shucking as if you were watching a performance. Gardner Douglas’ shucking skills are a work of art. There is no wonder that they call him the Oyster Ninja, as his techniques make shucking oysters look as easy as eating them. The art of oyster shucking is lost on most until you decide to try opening an oyster yourself. Gardner is a sought after expert that works with caterers, bars, parties, and special event to provide the seafood delicacies.
How do you not screw up?
Here are are things to help you avoid making rookie mistakes in podcast. Everybody is selling something. so you have to specialize in this crowded world in order to survive. Gardner’s niche is in the seafood industry. He prepares and presents oysters for bars, cocktail parties and high end events. He was born almost with a oyster knife in his hand. He learned from his father who passed an Eastern Shore tradition to him. Gardner is also concerned about the environment. His niche is as deep as the ocean. He has a lot of things to pull from, he just didn’t know it at first.
The first goal for a successful podcaster is preparation. You have to know where you want to go. You don’t have to have all the answers but you have to know that you are providing a service, or a reason for us to listen. How long is your show going to be? What persona are you going to portray? What does your album art look like? These are just a handful of questions that will frame your show before you even find a microphone you want to buy in Amazon. I suggested Gardner get a notebook and write his vision down. Something happens when you put it on paper. For me, its more concrete and fluid than coming from a keyboard. I am very proud of my brother Gardner. He actually listened to me on more than one occasion and is doing well.
The second goal is to figure out who wants what you are selling. In other words, you have to identify your target audience. This one takes a little time. Everybody does;t want what you have. Everybody won’t like your voice, your delivery, your accent, your graphics, or something. The good news is those that do, will love you to pieces. They might not look like you or live near you but the good news is, they are somewhere on this big blue marble. Your job is to find them, connect with them and deliver.
The third goal we all must take after we get going is to actually take action. It is easy to get a paralysis of analysis. There is always something else to buy. There is always something just not quite right. One of the great things about social media and tech today is that you fix it on the go. Gardner did that and has made connections already that he will use when the time is right. Yoda said it best, “Do or Do Not, There is No Try.”
The fourth thing you should be working on is to solve certain problems for specific people. When someone invest their time with you, do something for them. Teach them. Inspire them. Make them laugh, think, moan or cry. Whatever you do, just don’t be boring.
The fifth and final goal of this blogpost is to do what Gardner is doing well. Create a “tribe” and tap into a more loyal and highly engaged audience. Even though he isn’t creating a podcast episode every week he is still working on building his base. He is working social media and good old fashion networking to share what his show will be. He has enough episodes for newcomers to listen to and a lot of upcoming shucking events where he meets potential clients, guest and listeners. He is not resting even though you don’t hear him.
The Oyster Ninja podcast is going to be successful. Right now, Gardner is being a good Christian father and husband so the podcast creation has not been as regular as maybe required to grow exponentially but he knows it. He chooses to do the right things, and I am positive that when the time is right, you’ll see and hear a lot more about and from the Oyster Ninja. This is his new knife he created to get a buzz going.
If you can’t wait, you’ll find him on social media:
Facebook: The Oyster Ninja Podcast
Remember there are five things you can do to avoid the rookie mistakes I made. Prior proper planning prevents piss poor performance. (plan) Figure out who your audience is going to be. After you get and idea of what your show is going to be — do it. To be successful, solve a problem. Have a reason for your show that is of more interest than you just being cute. Create a tribe from your identified audience and change the world; or why else do this?
The world is your oyster, shuck it! – Kenn Blanchard